In the context of increasing concerns about food safety and public health, the trend of consuming clean and organic rice is becoming more and more prominent in Vietnam and around the world. According to data from the General Department of Statistics, domestic organic rice consumption has increased by an average of 25% per year over the past three years, clearly reflecting the shift of consumers towards safe products that meet international standards.
The current situation and reasons
In recent years, contaminated food, residual pesticides, and chemicals in agriculture have caused significant concerns regarding health. A report from the Ministry of Agriculture and Rural Development of Vietnam pointed out that the overuse of pesticides and chemical fertilizers in agricultural production has reduced the quality of food, negatively impacting public health.
In contrast, clean and organic rice products, which commit to not using chemical pesticides, harmful fertilizers, are increasingly prioritized by consumers. According to the Food and Agriculture Organization (FAO), the standards for organic rice are present in more than 60 countries, and Vietnam has developed many products that meet international standards, opening up significant export opportunities.
The explosion of premium rice brands
Not only small enterprises, but Vietnam’s clean and organic rice industry has begun to elevate its position in the international market. Among them, Semi-Organic rice from Thuan Nguyen Rice is one of the flagship products, helping to enhance the company’s brand image and value. This rice not only meets international safety standards but also demonstrates a commitment to responsible, sustainable agriculture.
Semi-Organic rice from Vietnam contributes to raising the position of Vietnamese products on the global premium agricultural map. This is a clear testament to the strength of pioneering businesses applying high standards of quality and safety.
Policies promoting and future outlook
The Vietnamese government has issued many policies aimed at developing organic agriculture, targeting the production of internationally certified rice products and increasing export value. The National Program on Organic Agriculture for the period 2021-2030 explicitly states the goal of reaching organic rice export value of up to 1 billion USD by 2030.
Recognizing this trend, companies within the industry are actively investing in high technology and establishing transparent traceability to meet the increasingly strict requirements of both domestic and international markets.
The trend of consuming clean and organic rice reflects a positive shift in the market, echoing consumers’ desire for safe, sustainable products for health. Pioneer enterprises that continuously innovate, invest, and elevate production standards will be the ones to succeed in establishing their brand image and contributing to Vietnam’s agricultural industry reaching farther on the global stage.
Thuan Nguyen News
Citation: https://ota.com/2025-organic-market-report
